Today Dragan Primorac met Dr. Jeffrey Wigand. Dr. Wigand is a former Vice president of research and development at Brown & Williamson in Louisville, Kentucky, who worked on the development of reduced-harm cigarettes. He lectures around the world as an expert witness and consultant for various tobacco issues, and devotes time to his non-profit organization Smoke-Free Kids Inc, an organization that attempts to help children of all ages make better decisions and healthy choices regarding tobacco use. In 1995 Dr. Wigand achieved national prominence when he became the tobacco industry’s highest ranking former executive to address public health and smoking issues. He made the truth known to the public about the industry’s disregard for health and safety during an interview with 60 MINUTES and during a deposition he was compelled to give in an action against the tobacco companies. He was portrayed by Russell Crowe in the 1999 film The Insider directed by Michael Mann, which also stars Al Pacino and Christopher Plummer.
